Hologic

EBC Welcome Portal

Partnered with Hologic to design a captivating LED display wall experience for Hologic’s Executive Briefing Center (EBC). This ‘Welcome Portal’ hallway sets the stage for an inspiring journey, immersing visitors with dynamic visuals and surround audio from the moment they arrive.

The experience unfolds through four compelling chapters:

                                                    • Human Element – Celebrating the personal impact of Hologic’s innovations.

                                                    • Science & Healthcare – Showcasing groundbreaking advancements in diagnostics and treatment.

                                                    • Motion Through the Portal – Seamlessly guiding visitors deeper into the story.

                                                    • Compel & Surprise – Creating bold, unexpected moments that leave a lasting impression.

This immersive environment not only introduces Hologic’s mission and values but also encourages deeper engagement, crafting a memorable and emotionally resonant brand experience.

Project type: Immersive video

Industry: Medical Tech

Role: Art Director / Designer

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Challenge:

Hologic sought to create a visually captivating and emotionally engaging entry experience for their Executive Briefing Center (EBC). The goal was to design a dynamic LED display wall that would immerse visitors from the moment they arrive, setting the stage for deeper engagement with Hologic’s innovations. The challenge was to craft an experience that seamlessly blended storytelling, brand values, and technological advancements while maintaining a cohesive and intuitive narrative flow.

Solution:

Result:

To achieve this, we developed the EBC Welcome Portal, an immersive LED display wall experience that unfolds through four key chapters:

• Human Element – Highlighting the personal impact of Hologic’s innovations on real people.

• Science & Healthcare – Showcasing groundbreaking advancements in diagnostics and treatment.

• Motion Through the Portal – Creating seamless transitions that guide visitors deeper into the story.

• Compel & Surprise – Delivering bold, unexpected moments that leave a lasting impression.

By integrating high-quality visuals, surround audio, and motion graphics, we crafted a visually stunning, emotionally resonant, and informative experience that captured the essence of Hologic’s mission.

The Welcome Portal successfully set the tone for the EBC, enhancing visitor engagement and brand perception.

The immersive experience:

• Provided a seamless and compelling introduction to Hologic’s mission and values.

• Created a strong emotional connection through impactful storytelling.

• Captivated and impressed visitors, clients, and partners, reinforcing Hologic’s leadership in medical technology and innovation.

This interactive and immersive experience became a cornerstone of Hologic’s brand storytelling, effectively demonstrating the company’s commitment to advancing science and healthcare.

MY ROLE:

As the Art Director and Designer, I was responsible for leading the visual direction, storytelling, and design execution of the EBC Welcome Portal. My key contributions included:

• Concept Development – Defined the creative vision and narrative structure for the immersive LED experience.

• Art Direction – Designed visually compelling motion graphics and animations that aligned with Hologic’s brand identity.

• Storytelling & Experience Design – Crafted a seamless journey through four engaging chapters, ensuring an intuitive and impactful visitor experience.

• Collaboration – Worked closely with content strategists, motion designers, and AV teams to integrate high-quality visuals, surround audio, and real-time content updates.

• Final Execution – Ensured the flawless implementation of motion graphics, transitions, and interactive elements on large-format LED displays.

Through this project, I helped transform the EBC entrance into an immersive brand experience, leaving a lasting impact on visitors while reinforcing Hologic’s commitment to innovation and healthcare advancements.