DISNEYLAND
MAGIC KEY BALLOONS AR LENS
Designed an interactive augmented reality (AR) experience for Disney Parks to promote awareness of Disneyland’s Magic Key Pass program. This engaging experience brought Disneyland magic to users through a fun, thematically relevant activation, utilizing facial expression triggers to interact with virtual balloons.
Project type: Mobile Application (Social AR)
Industry: Entertainment
Role: XR Director / Designer
Challenge:
Disneyland aimed to promote awareness of its Magic Key Pass program through an engaging, interactive experience that would resonate with its audience. The challenge was to create an AR experience that was both fun and thematically relevant while capturing the spirit of Disneyland. It needed to drive engagement and create memorable interactions with users, encouraging them to learn more about the Magic Key Pass.
Solution:
Result:
To address this, I designed an interactive AR experience that allowed users to engage with virtual Magic Key Balloons using facial expression triggers. The AR lens was designed to allow users to see balloons that responded to their expressions, creating a fun and personalized experience. The activation was thematically tied to the Disneyland magic, enhancing the connection between the user and the brand.
The Magic Key Balloons AR lens was a success in driving awareness of the Magic Key Pass program, creating an immersive and shareable experience for users. By leveraging facial expression triggers and interactive elements, the experience not only captured the attention of Disneyland fans but also led to increased engagement and a stronger emotional connection to the Disneyland brand.
MY ROLE:
As the Art Director, XR Director, and UX/UI Designer, I was responsible for conceptualizing and executing the interactive AR experience for Disneyland’s Magic Key Pass program. I led the design process, from crafting the visual elements to ensuring the seamless integration of interactive features using facial expression triggers.
As Art Director, I oversaw the overall visual direction, ensuring that the AR experience reflected the Disneyland magic and resonated with the target audience.
As XR Director, I managed the augmented reality aspects of the project, focusing on the immersive experience and technical integration.
As UX/UI Designer, I created an intuitive and engaging user interface, optimizing the experience for various mobile devices and ensuring smooth interactions between users and the virtual elements.
This multi-faceted role required collaboration with the team to ensure the AR experience was both creative and functional, delivering a memorable and engaging experience for Disneyland’s audience.
