COORS LIGHT

AR Experiences

Worked with Coors Light to collaborate on a unique, gamified XR experience, including The Coors Light Augmented Reality experiences such as the Tailgate Cornhole Challenge, 1-on-1 with Kirk Herbstreit, and the Keeping California Chill projects.

Project type: Web AR / Game / Social Media

Industry: Commercial

Services: Specialized XR UI/UX Design / Motion XR/ Social XRContent Creation / Influencer, PR, andMedia Coordination

Role: XR Director / Designer

Partnered with Coors Light to develop a unique, gamified XR experience designed to elevate fan engagement on college football game days. The Coors Light Augmented Reality Tailgate Cornhole Challenge highlights the brand’s collaboration with analyst Kirk Herbstreit and select college and university teams.

Users activate the experience by scanning a Coors Light logo, granting them the opportunity to engage with Kirk Herbstreit and participate in an AR cornhole game. Our team crafted 14 custom 3D tailgate scenes, each meticulously designed to reflect the participating schools’ logos and colors. Upon completing the game, users are invited to enter for a chance to win exclusive Coors Light prizes.

TAILGATE

CORNHOLE CHALLENGE

OBJECTIVE

• Unique, gamified XR experience to bolster fan engagement on college football game

• Highlight partnership between Coors Light, Kirk Herbstreit and participating

RESULTS

• Get to know Kirk Herbstreit and play AR cornhole

• 14 custom 3D tailgate experiences tailored to their participating school

• Enter for a chance to win Coors Light prizes

Partnered with Molson Coors to integrate a dynamic and easily accessible AR component into their Coors Light California Chill summer promotional campaign. Central to the campaign, the iconic California Bear character appeared on packaging and retail signage.

We developed a Web AR activation that brought the Bear to life as the hero of the experience, engaging users with a series of fun, shareable augmented reality animations. The experience could be launched through custom-branded Coors Light packaging and products. At the conclusion of the experience, users were invited to enter a sweepstakes for a chance to win exclusive prizes, with content and rewards updated seasonally in alignment with Coors Light partnerships.

Additionally, Managed Coors Light social animations to amplify the broader media activation, leveraging the existing Coors Light California AR Bear to enhance brand engagement.

CALIFORNIA CHILL

WEB AR

OBJECTIVE

• Fun AR component for Coors Light California Chill summer 2021 promotional campaign

• Activate CA-specific Coors Light packaging and product featuring the California Bear

RESULTS

• Web AR experience launched via custom-branded Coors Light packaging and product

• Custom animations of the California Bear were also utilized for social media assets

• Users can enter sweepstakes for a chance to win prizes throughout the year

• Created a Social Media Content Marketing Asset Toolkit featuring short and long-form video content branded for the AR experience

Partnered with Molson Coors to create an interactive fan engagement solution, activating the Coors Light brand partnership with college football analyst Kirk Herbstreit. The ‘1-on-1 with Kirk Herbstreit’ Web AR experience allowed users to connect with the renowned analyst and capture a photo with him.

Fans could watch an exclusive interview segment with Kirk and choose from three selfie photo options and three world pose options. Our team at Trigger produced and directed the green screen video shoot and managed the post-production development to bring the experience to life.

1 on 1 with

Kirk Herbstreit

OBJECTIVE

  • Fan engagement solution to activate Coors Light partnership with Kirk Herbstreit

  • Provide college football fans with a deeper engagement with the brand and famed television analyst

  • Leverage media and social activation with digital content from the AR experience

RESULTS

  • Web AR experience where users get to know Kirk Herbstreit and take a photo with him

  • Three selfie photo options and three world pose options

  • Team produced & directed green screen video shoot and handled post-production development