SNAPCHAT + Nickelodeon
AVATAR
AR EXPEIRENCE
Introducing an exciting collaboration with Paramount, Nickelodeon, and Snapchat to bring fans an innovative and immersive Snapchat Lens experience, designed to promote the beloved animated series, Avatar: The Last Airbender (ATLA).
This augmented reality (AR) experience empowers users to connect with the four elemental forces—water, earth, fire, and air—by matching specific poses for each element. Unlike traditional guided videos, this experience utilizes the user’s open camera, allowing for dynamic and interactive engagement in real time.
As users successfully master each pose, they unlock the next element, progressing toward their ultimate goal: becoming the Avatar. Once unlocked, users can see and interact with these powerful elements in an AR space, merging fantasy and reality in a unique and shareable way.
This project redefines fan engagement by combining cutting-edge AR technology with the rich storytelling legacy of Avatar, creating a magical and memorable journey for all participants.
Project type: Mobile Application (Social AR)
Industry: Entertainment
Role: XR Director / Designer
OBJECTIVES
RESULTS
MY ROLE
Showcase Snap's advanced 3D Hand Tracking technology
Utilized hand-tracking technology, which allowed users to place their hand in-frame and harness any one of the four natural elements
Available on Snapchat
As the Art Director and XR Director, I played a crucial role in shaping the immersive storytelling and visual direction of the Snapchat + Avatar AR experience. My responsibilities included:
• Art Direction & XR Strategy – Led the visual and interactive design approach, ensuring the experience stayed true to Avatar: The Last Airbender’s iconic aesthetic while leveraging cutting-edge AR technology.
• XR Experience Design – Developed a real-time, pose-based interaction system that allowed users to seamlessly engage with Snapchat’s advanced 3D hand-tracking technology.
• UX & UI Design – Designed an intuitive mobile AR interface, ensuring smooth navigation, clear progression through elemental challenges, and an engaging user flow.
• Immersive & Multimedia Design – Created dynamic visual effects and elemental interactions, enabling users to see and control water, earth, fire, and air in AR.
• Collaboration & Integration – Worked closely with Snapchat, Paramount, and Nickelodeon to align the AR experience with the franchise’s legacy and fan expectations while optimizing performance for mobile devices.
This project redefined fan engagement by merging interactive storytelling, advanced AR mechanics, and social media accessibility, offering users a magical and shareable experience that truly brought the world of Avatar to life
