SUZUKI
Connected Vehicle App
A groundbreaking platform designed to deliver an exceptional end-to-end customer experience. This innovative app integrates advanced features such as biometrics, device-based security, and OEM brand extension, backed by top-class engineering in both UI and backend systems.
With a metrics-driven, consumer-focused design, the app seamlessly incorporates regional customization to meet customer expectations aligned with industry leaders like Google, Waze, and Apple. Beyond navigation and data insights, it leverages wearables and fitness data, fosters community engagement, and provides tailored experiences based on motorcycle type or demographic.
Key highlights include integration with OEM Big Data, transparent UBI relationships, and expanded sensor usage with next-gen connected vehicle devices. The app simplifies complex data, empowering users with insights into service opportunities while promoting brand loyalty through features like “My Motorcycle.” Designed for modern riders, it supports motorcycle sharing and dealer courtesy usage while enhancing the overall customer journey.
Project type: Mobile Application
Industry: Vehicle
Role: Art Director / Designer