GENESIS
SALES PROCESS APP
The Genesis Sales Process Application is a KPI-driven, connected vehicle platform designed for iPad and mobile devices to streamline the sales and delivery process at Genesis dealerships.
Key Features:
• Real-Time Vehicle Status: Displays up-to-date information on vehicle condition, availability, and delivery progress.
• End-to-End Sales Tracking: Manages the entire sales journey from customer inquiry to final delivery, ensuring a seamless experience.
• Dealer-Customer Connection: Enhances communication between dealers and customers, providing updates on orders, financing, and service needs.
• API-Based Insights: Tracks key performance indicators to optimize dealership operations and improve customer satisfaction.
• Connected Vehicle Integration: Leverages real-time vehicle data to provide personalized recommendations and efficient delivery coordination.
This application empowers Genesis dealerships with a data-driven, intuitive tool to enhance customer engagement, streamline operations, and improve overall sales efficiency.
Project type: Mobile Application
Industry: Automotive
Role: Art Director / Designer
Challenge:
Genesis dealerships needed a centralized, KPI-driven platform to streamline the sales and delivery process while improving communication between dealers and customers. Existing systems lacked real-time vehicle status tracking, seamless customer engagement, and connected vehicle insights, leading to inefficiencies in sales operations and delivery coordination.
Solution:
Result:
The Genesis Sales Process Application was developed as a mobile and iPad-based tool, integrating:
• Real-time vehicle condition and status tracking to provide accurate updates on availability and delivery progress.
• End-to-end sales management, ensuring a smooth transition from customer inquiry to purchase and delivery.
• Connected vehicle integration, enabling data-driven insights for personalized customer recommendations.
• KPI-based analytics, helping dealerships monitor performance, optimize workflows, and enhance customer satisfaction.
• Increased efficiency in sales operations with streamlined processes and reduced manual tracking.
• Enhanced customer experience, with real-time updates and better dealer-customer communication.
• Improved sales performance, driven by API tracking and data-driven decision-making.
• Stronger dealer connectivity, fostering a seamless and transparent transaction process.
This solution transformed Genesis dealerships by delivering a more efficient, transparent, and customer-focused sales and delivery experience.
MY ROLE:
As the UX/UI Designer for the Genesis Sales Process Application, I played a key role in designing an intuitive, visually engaging, and data-driven platform that streamlined dealership operations and enhanced the customer experience.
Key Responsibilities:
• User Research & Wireframing: Conducted research on dealership workflows and customer interactions to define an intuitive user flow. Created wireframes to map out the sales and delivery process efficiently.
• UI Design & Prototyping: Designed a clean, modern interface optimized for iPad and mobile, ensuring seamless navigation for dealership staff and customers. Developed interactive prototypes to test and refine user interactions.
• KPI & Data Visualization: Created dashboard interfaces that displayed key sales performance metrics and real-time vehicle statuses, enabling data-driven decision-making.
• Connected Vehicle Integration: Designed real-time tracking interfaces that allowed dealers to monitor vehicle conditions, status, and delivery progress effortlessly.
• Dealer-Customer Interaction Design: Developed communication touchpoints within the app, making it easy for dealerships to update customers on purchases, financing, and delivery timelines.
• User Testing & Iteration: Conducted usability tests with dealership teams, gathering feedback to refine the UX for improved efficiency and engagement.
Through user-centric design and seamless UI execution, I helped transform the Genesis Sales Process Application into a powerful, KPI-driven tool that optimized dealership sales workflows and enhanced the overall customer experience.
Design
System
The Genesis Design System is built on the Hyundai Genesis brand guidelines, embodying a philosophy of simplicity, luxury, and minimalism to deliver a seamless and premium digital experience.
Key Design
Elements:
• Typography: Elegant, high-contrast typefaces that enhance readability and brand sophistication.
• Color Palette: A refined selection of neutral tones, deep blacks, and metallic accents to evoke a sense of prestige and exclusivity.
• UI Components: Sleek, modular components with subtle animations, ensuring a fluid and modern interaction experience.
• Iconography & Graphics: Minimalist icons and subtle motion design that reinforce clarity without visual clutter.
• Layout & Spacing: Generous white space to create a balanced, high-end look that aligns with the Genesis brand identity.
This design system ensures consistency across all digital platforms, reinforcing Genesis’ premium identity while providing a user-centric, high-end experience for both customers and dealerships.
Core Design
Principles:
1. Simple & Intuitive – A clean, uncluttered interface that prioritizes usability and clarity, ensuring an effortless user experience.
2. Luxury & Elegance – A refined visual language with premium typography, sophisticated color palettes, and high-end aesthetics.
3. Minimalism & Precision – A focus on essential elements, precise spacing, and sleek UI components that reflect Genesis’ modern design ethos.
UX & UI WALKTHROUGH
The Genesis Sales Process Application provides an intuitive, KPI-driven experience for dealerships to manage sales, track vehicle delivery, and enhance customer communication. Here’s a breakdown of the UI/UX journey from start to delivery, review, and issue reporting.
1. Start: Customer Inquiry & Sales Initiation
2. Sales Tracking & Vehicle Status Updates
3. Vehicle Delivery & Handover
4. Post-Delivery Review & Customer Feedback
Dealer Dashboard
Data-Driven Insights for Optimized Sales & Delivery
The Genesis Dealer Dashboard is a KPI-driven analytics platform that provides dealership managers with real-time insights into sales performance, delivery metrics, and operational efficiency. Built with a minimalist, luxury-inspired UI, the dashboard ensures a seamless user experience while delivering actionable data for informed decision-making.
Key Dashboard Components
1. Delivery Summary
Overview of completed, pending, and delayed deliveries.
Real-time tracking of vehicle delivery progress.
KPI insights on average delivery time, on-time rate, and bottlenecks.
Goal: Ensure a smooth and efficient delivery process by identifying areas for improvement.
2. Sales Consultant Performance
Individual & team-based performance metrics.
Conversion rates, customer satisfaction scores, and average time per sale.
Leaderboard showcasing top-performing consultants.
Goal: Track sales efficiency and motivate consultants with performance-based insights.
3. Top Vehicles Delivered
Most frequently sold models within a given period.
Breakdown by trim, features, and customer preferences.
Insights into inventory demand and customer buying trends.
Goal: Optimize inventory and promotions based on popular vehicle models.
4. Delivery Overtime Tracking
Percentage of deliveries completed on time vs. delayed.
Root cause analysis for delays (logistics, paperwork, vehicle readiness).
Predictive insights to reduce future delays.
Goal: Improve operational efficiency and ensure on-time vehicle handovers.
