ST Micro
Immersive Video at CES 2024
Immersive video project for ST-Micro showcased at CES 2024. The video was displayed on a half-dome screen, projecting from top to bottom, creating a fully immersive experience.
My contributions included developing the creative concept, art direction, storyboarding, mood board creation, directing, and sequencing. The project was a great success, receiving positive reception at the show.
Project type: Immersive video
Industry: Semiconductors
Role: Art Director
Challenge
ST Micro sought to create a visually compelling and immersive experience for CES 2024 to showcase its history and cutting-edge technology. The goal was to engage attendees with a captivating narrative that highlighted the company’s innovations. To achieve this, the video needed to seamlessly integrate storytelling with high-impact visuals, all while being optimized for a half-dome projection screen—a format requiring precise execution to ensure an immersive experience.
SOLUTION
To bring this vision to life, I led the creative concept development, ensuring the video effectively conveyed ST Micro’s legacy and technological capabilities. My contributions included:
• Art Direction & Storyboarding – Developed a cohesive visual language and narrative structure, ensuring a smooth and engaging storytelling flow.
• Mood Board Creation – Established the aesthetic and emotional tone of the experience.
• Directing & Sequencing – Guided the visual and motion design execution, ensuring a seamless transition between key moments in ST Micro’s history and innovations.
• Optimized for Dome Projection – Designed and formatted visuals to work within the unique half-dome projection environment, maximizing immersion and impact.
As the Creative Director, Art Director, and Designer, I was responsible for shaping the overall visual and narrative direction of the immersive video experience. My key contributions included:
• Creative Direction – Developed the overarching concept, ensuring the video effectively communicated ST Micro’s history and innovation in a compelling and immersive way.
• Art Direction – Defined the visual style, color palette, and motion aesthetics, creating a cohesive and engaging experience optimized for the half-dome projection format.
• Design & Stylization – Crafted key visual elements, layouts, and composition to enhance storytelling and immersion.
• Motion Key Sequences – Designed and directed key motion sequences to create dynamic transitions and fluid storytelling, ensuring a seamless blend of narrative, visuals, and technology.
• Sequencing & Direction – Oversaw the timing, pacing, and structure of the video to maximize engagement and ensure an impactful experience for CES attendees.
Through a combination of stylization, motion design, and immersive storytelling, I helped bring ST Micro’s vision to life, delivering a memorable and visually stunning showcase at CES 2024.
Result
The final immersive video was a standout success at CES 2024, receiving highly positive reception from attendees and industry professionals. The engaging presentation effectively reinforced ST Micro’s position as an industry leader, leaving a lasting impression on visitors. The seamless blend of history, innovation, and immersive storytelling made it one of the most talked-about experiences at the event.
MY ROLE
