Pepsico PURE LEAF
Mobile AR Experience
A groundbreaking initiative designed to drive awareness and excitement for Pure Leaf’s new flavored tea product line. This project harnesses the power of augmented reality to engage consumers in a one-of-a-kind interactive experience, offering the chance to win exclusive prizes while immersing them in the essence of the brand.
The proposal features a series of delightful and engaging AR concepts crafted to boost product engagement, enhance purchase intent, and create memorable, shareable moments. By combining elegant and whimsical design with immersive natural soundscapes inspired by Pure Leaf’s signature tone, this experience reflects the brand’s identity—light, airy, and rooted in nature.
Project type: Application, Social AR
Industry: Consumer
Role: XR Director / Designer
Challenge
The client wanted to showcase their new product through their device in a real-world environment while ensuring a seamless experience. Additionally, they needed an intuitive way for customers to connect to their sweepstakes event directly from the product experience, making participation effortless and smooth.
SOLUTION
We developed an augmented reality (AR) experience that seamlessly showcased the client’s new product in a real-world environment. To enhance engagement, we integrated an intuitive pathway for customers to effortlessly connect to the sweepstakes event directly from the AR experience, ensuring a smooth and immersive interaction.
RESULT
This innovative campaign significantly boosted awareness for the documentary, capturing widespread attention online. By leveraging cutting-edge technology, it created a strong connection between the series and its audience, driving excitement and anticipation.
My Role
As an XR Director and Designer, I led the development of an AR experience that achieved significant user engagement and received industry recognition. Its impact was further enhanced through integration into broader marketing strategies, including collaborations with product launch teams and partner brands. This strategic approach not only resonated with consumers but also showcased the power of immersive technology in creating memorable brand experiences.
